1. How Does Marketing Play a Significant Role in Health Care?

    In modern society the successful development of any field of human endeavor is impossible without the effective management. Healthcare Management is an activity aimed at increasing the healthcare efficiency by using a set of principles, methods and means for activating working activity, intelligence and motives of both individual health care providers and the entire team.
    The healthcare in the socio-economic relations takes on a special importance and complexity of the situation, because ...