Tony Wilson

Influence of Money on Political Campaigns

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To begin with, nowadays amounts of money spent on political campaigns lead to different controversial discussions in political science and political psychology. A lot of scholars suggest that, the more money is spent on political campaign, the more votes the candidate gets in the election process. Obviously, this statement contradicts with a vision of true democracy in the state. However, as it was recorded in 2010 by the Centre of Responsive Politics in the USA, a candidate who spent the most money won 85% of all races to the House of Representatives and 83% of all Senate positions. These facts are truly disturbing, as they put the United States among the corrupted and hardly politically-transparent countries. Therefore, it is important to find out if the suggested statement is true, as well as to analyze how money influence the political campaign, which are the most vulnerable groups of people, and how to avoid political manipulation.
In order to find answers to these questions, the research experiment should be conducted, where the independent variable is money spent on a particular political campaign and its quality, and the dependent variable is people who participate in the elections and their choices. Other variables that might influence the dependent variable could be gender, race, and skin color of the candidates, etc. The research experiment must be limited to a group of people who are over 18 years old, which is a voting age in the USA.
For this research study, one hundred participants of different age and gender will be taken from different states of the USA. All of these participants should be the citizens of the USA who were born on the territory of the USA. The participants will be recruited via Facebook. There should be two participants from each state, one man and one woman. Ten of the candidates should be African Americans.
In order to conduct this research, the participants would be subjected to participation in virtual political elections, where they should vote for a political candidate of their choice. Participants will be divided into two groups. Half of the participants, representing a different state would be subjected to watching podcasts of different political campaigns and candidates. Moreover, they would be given different posters and information about each of the candidates. As a matter of fact, there would be no information on how rich the candidates are, but the podcasts and other materials would be different in their quality. There also would be one candidate without any podcast. This would be an experimental group. The other group would be given only short biographical information about each of the candidates without any video materials and brochures. This would be a control group. Among the five candidates, there would be one African American candidate and one woman.
If the hypothesis of the study is correct, people from the experimental group would vote for the candidate whose political campaign (podcast, video, and other materials) is the best. The best materials define a costly political campaign, as the quality always demands professional workers. If the political campaign is of high quality, the candidate is shown in a good light, and the campaign presents the candidate positively. The fewer votes would be for the candidate who had no podcasts, as people were not able to see him and get to know him. The control group would vote differently, according to their political beliefs and relying on the programs of the candidates. However, there would be some voters who would not fit into this prognosis. For instance, African Americans would probably vote for an African American candidate, despite the quality of his or her campaign. The same may also relate to women, who can vote for a female candidate, despite her political campaign. If the hypothesis is not correct, the choices of the experimental and control groups would not differentiate much.
The main limitations of this study are a small number of participants, little variety of candidates, and lack of participants and candidates who represent the minority groups living in the USA, but who have a right to vote. Other variable that cannot be controlled is the personal preference. Participants may, for some reason, like one candidate and dislike the other due to their personal preferences. People usually choose the candidate whom they trust. Moreover, sometimes people can vote for political views and not for candidates. In such a case, participants consider only the political programs of their candidates.
In order to fully clarify the results of the study, a virtual questionnaire for all Americans should be conducted, in which participants, as well as the candidates, are of different backgrounds and races. This would give more stable results and facts of how money can influence the political campaign. As a matter of fact, the success of the political campaign may be predicted not because of the money spent on campaign, but because of money spent on promoting and establishing a good image of the candidate. If the candidate is not popular among people, his program will not be successful. Therefore, money can influence the success of the campaign if only spent professionally.

About the author: Thony Wilson is a master in English philology and histoty at California University. Tony is currently working as one of the best writers at the essay empire He also studies feminine psychology.
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